How to make members stay longer as paying members of a online membership site

Keeping paying members and encouraging them to keep on coming back again and again requires some focused strategies. The main concept is to create an ongoing relationship which builds up members’ loyalty and customer visits. The main ingredients for creating this relationship are:

Content: Keep quality content coming in on a daily/weekly basis. Take the time to maintain your site by removing any out-of-date content and changing and adding new options to keep your site fresh. Remain focused on your niche and do not loose site of your original subject. In this way you will avoid loosing members who originally joined the site for that particular reason.

Ongoing Information: Providing high quality information or training courses on an ongoing basis is very effective. Make use of website content pages, pdf downloads, emails, video tutorials and audios. In this way you are creating constant contact with your members and reinforcing their interest in your site and in what you have to offer.

Create A Community: Forming part of a community is one of the reasons your present members are likely to stick around. This is the place where members get to know you better and make new friendships with other members. Organize polls and competitions to further encourage participation.

Surveys and Feedback: Organize occasional surveys to gather your members’ opinions and thoughts. Ask for any suggestions and feedback so as to learn what your members are looking for and what they wish to find in the future. What needs adjusting and what they are expecting from you.

These simple but very effective options will bring you closer to your members and they will realize this and stick around.