Adwords

Adwords is a pay-per-click advertising system developed by Google aimed to assist businesses in marketing their products and websites by means of prominent text ads which appear as ‘sponsored ads’ when users search for phrases related to a particular business. This program was launched around 10 years ago and has since grown and developed.

How it works
The advertiser selects relevant keywords which are connected to his/her business and his/her ad will appear under the sidebar whenever the user is searching for a related keyword. Normally the advertiser only pays if the ad is clicked but they can also pitch the position the ad will appear on the page.

Is it that simple?
It holds a very simple concept and can be put into action in a relatively short time. But is it really that simple? One important matter that greatly affects your success in this program is your knowledge in Aword Management. One common strate¬gy for beginners is to start bidding slightly higher in order to counter-effect their lack of history and low quality score on their chosen keywords. Other important factors which greatly determine whether your ads are prominently displayed or not, is the clever choice of keywords and targeting unique aspects of your business. Without competent Adword management your budget will be used up with users, who do manage to visit your website, being disappointed since they would be landing on irrelevant pages.

Does it work?
We can certainly say that this program is a great success, especially for Google. There are mixed opinions for businesses using this program. While a large percentage claim increase in traffic volume and sales others are quite skeptical about the whole process and even claim some fraudulent behavior.